# 1. Introduction

As blockchain, crypto and Web3 expand, it is becoming increasingly important for communities, businesses and individuals to understand their audiences, manage their risk and make informed decisions. Blockchain data is particularly useful for this purpose, as data is public, immutable and accessible. However, a powerful tool is required to manage, segment and prioritize custom markers for different use cases. CreDA was developed as a decentralized, AI-powered data service that uses the CreDA Credit Oracle to benchmark, track and sort users based on specific criteria.&#x20;

<figure><img src="https://3249633232-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQZw4N8gqLmtMK9y1MTVv%2Fuploads%2FWdUKsHteIpNZkEVr7WNj%2Fimage.png?alt=media&#x26;token=c15b8dee-4102-43d7-9bab-720cf2198ede" alt=""><figcaption></figcaption></figure>
